Bluemovement Road Trip

The United By Blue cleanups team came to the design and marketing team with a project: they would be taking United By Blue waterway cleanups out on the road to hit all the states the company had never been to. 1 van, 20 states in 3 months. I launched a discovery meeting for the project which was eventually turned into a full-blown marketing campaign surrounding United By Blue's use of their hashtag #bluemovement and the question "what moves you?"

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 The pamphlets were illustrated with threatened or endangered species that were native to the ecosystems the cleanup team would be cleaning.

The pamphlets were illustrated with threatened or endangered species that were native to the ecosystems the cleanup team would be cleaning.

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