United By Blue Spring/Summer Campaign

The season was inspired by the landscape of Northern California where United By Blue’s spring catalog was shot. Graphic accents were hand carved from linocut blocks. Specific graphic elements were introduced to signify important sustainable fabrics used in the line across print, web, and retail.

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 The web component introduces United By Blue's spring/summer collection as well interweaving in the stories and people featured in the catalog.

The web component introduces United By Blue's spring/summer collection as well interweaving in the stories and people featured in the catalog.

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